Dominance

The most important paragraph in this book talks about Dominance. It says, "establishing visual priorities for picture elements is based on an intuitive sense that renders these kinds of conclusions... (photos are of Glacier National Park taken by Robert Zavadil and can be found on the following website:
http://www.glacierparkphotos.com/index.html).

                               Red is more attractive than yellow

 

Large draws more attention than small

 

Difference draws more attention than conformity

Jagged lines are more striking than curved ones

Diagonal lines are more attractive than vertical ones

Sharpness is more attractive than blur

Light is more attractive than dark